Is your General Session like Bug repelent?

Is your general session like bug repellant only repelling attendees and attracting crickets?
Is it a sure-fire way to keep attendees in their hotel beds?

Here are three fail-safe strategies that are guaranteed to kill your general sessions and create the walking dead!

1. Be A Chest-Thumping Legacy Gorilla
2. Stay Inside The Industry Box
3. Create A Showmance Not An Industry Romance

by Jeff Hurt.

to read the full article go to http://jeffhurtblog.com/2013/02/06/three-guaranteed-ways-kill-your-general-session-attendees/




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