After Cover the Night, after Kony 2012

By now, you’ve seen the “Kony 2012” video, or at least heard of it, and you’ve heard the criticisms. And whether you are a supporter or a detractor, you likely think the story’s done, a passing fad lost already to shortened news cycles, fickle Twitter trends, and Facebook app archives. But that is not the case.

Whether the newest chapters to the “Kony 2012” story will vindicate the effort remains to be seen. But no matter what the final outcome, there are many lessons to learn from “Kony 2012” — from how to make a viral video and keep it up and running despite crushing traffic numbers, to how to run a successful campaign and move the world.

To learn what was involved in making a hugely successful viral video read the article at http://www.technewsworld.com/story/74835.html

Here is the next Kony 2012 pt II video – beyond famous.




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