6 Tips to make your blogposts go viral.

 social network1. Use controversial language in the title, while making it objective or logical.

Everybody loves controversy. Listen to the comments that Simon Cowell says on the XFactor – Simon either loves you or he is going to tell you in no uncertain words that you are terrible. People have this love hate relationship with Simon and it is a key element to what makes the show and why people watch it. TMZ is another program that just tells it as they see it! Miley Cyrus is another example of controversy – everybody learnt a new word after the VMA’s – “twerking”, even my mom read about it.
If it is something you really believe in and can back up what your saying, use controversy so that people will click on the post/tweet/picture.

2. Use a celeb or well known brand names in the Titles.

If I wrote “Donald Trump wrote this” (he didn’t) you would immediately think of finances, politics, controversy, The Apprentice, etc., because Mr Trump is known for all these things and more. Use strong brand recognition to draw people’s attention to your subject. That’s why they will check it out. However, writing with brand names has to have relative connectivity to your subject. You can’t use NIKE in the title and not mention anything sport related. It wouldn’t work, other than get a lot of waster/loser comments at the bottom of your blog.
You have to find the Brand that will work with the article yor writing and make the relevance work organically, rather than unnecessarily linking. As a side note – if your writing about your brand don’t just say “they/we/it are the best”, make the article about something people will find interesting, cross referenced to a major brand that they will want to read and learn from – that’s why it will get shared.

3. Should you write short or long articles.

If you follow Seth Godin’s Blog, I do, its at: (http://sethgodin.typepad.com/) he regular writes about 200-300 words. Not many words? I read it and sometimes will share it but often enough I just read it and make mental notes of what he says as its a short note. People may quote your small posts and some may share, but if it is an informative long post, people are more likely to speed read it, bookmark it for later but they will share it for others to read also. A great example is info-graphics. I post them after I have speed read it and saved it, knowing that I will go back and reread that later when I am not so busy. If its amazing material, it goes into my “info-graphic” folder on another drive for reference.

4. Tweet and ReTweet relevant content.

You have to start somewhere and Twitter is as good as anywhere. Look for people who are tweeting (not twerking) subject matter similar to your topics and join them and then target them directly. Ask them to politely retweet your posts/tweets.
If they do send it out make sure that you follow up with a Thank You.

5. Find social media influencers and tell them about your subject.

Twitter in particular is a follower orientated information/knowledge post. If you can get any of the influencers to tweet about the subject matter it can blow up overnight. I had friends working on a seminar event in Canada and one of the guest speakers to be booked was Oprah, after she tweeted that she was going to Canada and this particular seminar – registration sales went out off the scale and they ended up with a packed arena!

6. Engage comments, reply and event retweet, repost, .

I met with Chris from God Day this weekend, and we were talking about an event he produced earlier in the year and that one of the key factors to why they were so successful was being engaged with the followers and answering questions on twitter, replying to posts on Facebook, sharing new info from others, etc. Engagement on every level. People love to get responses from writers, sites. Engagement is a strategic part of making the post go viral.

Steve Brown.
Marketing.




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